We are Optum

We are Optum Helping people live healthier lives and helping make the health and care system work better for everyone

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At Optum, we’re helping tackle healthcare’s biggest challenges, combining intelligent technology, advanced data insights, and deep clinical expertise. Our mission is clear: helping people live healthier lives and helping make the health and care system work better for everyone. As a leading technology-enabled health services business, we provide innovative solutions that support clinicians across all major healthcare settings. With nearly 40 years experience, we’ve helped clinicians deliver high-quality, cost-effective care while improving the health and wellbeing of patients. Our systems are used by 100,000 healthcare professionals across 10,000 organisations, supporting seamless, connected care for 42.8 million people. Transforming healthcare with technology, data, and expertise

By integrating and streamlining health records, we’re enabling the creation of a lifelong care record that empowers patients and improves outcomes and system productivity. Our data-driven approach helps teams to identify health trends, assess risks, and support value-based care – making it easier for healthcare teams to allocate resources, guide decisions, and deliver scalable interventions that reduce costs and improve lives. By automating routine tasks, simplifying complex workflows, and integrating clinical insights, we empower healthcare professionals to operate at the highest level of their expertise – allowing them to focus on delivering high quality, patient-centred care. We’re also enabling the expanded role of community pharmacy, increasing capacity in primary care, and driving equitable clinical research to accelerate new treatments. Through collaboration with academia and the life sciences industry, we help bring new healthcare knowledge, treatments, and care pathways into everyday practice. Our clinically-led team brings real-world expertise in running and supporting healthcare systems globally. By engaging stakeholders at every level, we help transform strategies into effective operational plans, ensuring value-based care solutions that improve patient experience, drive efficiency, and enhance wellbeing. Together, we’re building a smarter, more connected healthcare system that delivers better care for all.

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EMIS is now Optum: An exciting new chapter in healthcare innovation

Optum and EMIS have come together as one organisation, uniting two leaders in healthcare innovation. Our experience enabling the NHS to deliver integrated care through technology, combined with our global expertise in advanced analytics and medicines optimisation, makes us uniquely positioned to enable meaningful change. Together, we’re supporting the NHS’s vision for integrated, streamlined, and efficient healthcare – helping people live healthier lives and making the health and care system work better for everyone.

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Who we serve Every day 10,000 healthcare organisations rely on our clinical systems.

90% of pharmacies in England use PharmOutcomes

86% of ICSs supported via the population health management delivery programme

43% of GP practices use ScriptSwitch

58% of GP practices use our clinical systems

Supporting care for 42.8 million people

1,000+ GP practices use Recruit

19% of A&Es use Symphony

19% of community organisations use EMIS Web

45% of pharmacies use ProScript Connect

33% of hospital pharmacies use our solution

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At Optum, our mission calls us, our values guide us, and our diverse culture connects us. We’re committed to partnering with you to enable and support a modern, high performing health and care system. We work with our customers to help create a simpler, more intelligent, adaptive health care system — helping people live healthier lives and helping make the health and care system work better for everyone. Changing healthcare for the better

We bring together: • Advanced data and intelligent technology • Deep clinical and industry expertise • Trusted relationships Supporting the NHS to achieve: • Efficient care delivery models • Engaged and enabled patients • Preventative and proactive care • Empowered and effective workforces • Medicines development and optimisation

Guided by our values Integrity – we do the right thing and follow through on our shared commitment to quality Compassion – we listen, advocate and act with urgency for those we serve and our colleagues Inclusion – we welcome, value, respect and hear all voices and diverse points of view Relationships – we work together to deepen connections and collaboration for better outcomes Innovation – we invent a better future by learning from the past Performance – we strive for high quality results in everything we do

Primary care transformation​ Creating a lifelong health and care record through to improve patient outcomes and system productivity.​ Integrated care optimisation​ Enabling data-driven decision making, workforce optimisation and empowered patients, and to deliver scalable interventions to reduce costs and deliver better outcomes for patients.​

Pharmacy ecosystem development​ Supporting community pharmacy to deliver a wider range of services, increasing capacity and access to primary care.​ Research and life sciences innovation​ Supporting the growth of equitable clinical trials through our unique understanding of primary care and our broad reach.​

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From analogue to digital

We’re helping the NHS move from paper records and workflows to digital systems that connect care across GP practices, pharmacies, hospitals, and community services. Our technology modernises processes with digital records that clinicians can access wherever a patient presents. This shift to digital unlocks new possibilities for healthcare. Our advanced analytics can help transform coded record data into powerful insights – spotting trends, supporting prevention, and assisting clinical decisions to improve patient outcomes. By automating workflows, we’re reducing paperwork, streamlining admin tasks, and improving productivity – giving staff more time to focus on clinical care. Innovation drives everything we do, supporting a more connected, efficient, and data-driven NHS that puts patients at the centre. Our latest EMIS-X technology is supporting healthcare transformation through data driven insights, clinical intelligence and integrated tools that all underpin joined-up, informed and efficient care.

Click here for EMIS-X

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PCN increases appointment capacity by 10,000 by transforming service model Using Optum technology Folkestone, Hythe and Rural PCN transformed its service model, enabling 10,000 more appointments across 7 practices serving 48,000 patients. Expanding capacity Initially focused on increasing online consultation uptake, the PCN soon identified broader opportunities to enhance efficiency and patient access, leading to a shift toward a centralised hub model. To address increasing patient demand and workforce challenges, the PCN leveraged the Additional Roles Reimbursement Scheme (ARRS) to expand its workforce. Shifting to a centralised hub model, supported by our EMIS Web PCN Hub clinical system, allowed the team to triage patients across their Network into ARRS practitioners. As Operational Development Manager, Kim Lee said, “GPs now only need to see patients they need to see.”

Making joined-up care a reality With EMIS Web PCN Hub, healthcare teams can seamlessly access patient records without switching systems, ensuring all consultations are recorded in the patient’s registered GP system—streamlining admin and enhancing collaboration. By adopting digital solutions, this PCN created a more efficient and coordinated model, allowing ARRS practitioners to better manage their capacity and integrate By implementing our Apex analytics platform, the team can now visualise data in real-time, making informed decisions on capacity planning and the structuring of their PCN additional roles workforce. Through better understanding how services are used across their network the team can better anticipate demand and design services accordingly. As Stephen Weller, Managing Business Partner at New Lyminge Surgery said: “Apex makes it easy to count demand and capacity and track activity going through the surgery.” seamlessly into the network. Data-driven decision-making

Click here for EMIS Web PCN Hub

Click here for Apex

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From hospital to community We’re helping the NHS to shift care from hospitals to the community and into people’s homes by connecting services and designing new pathways underpinned by technology. Our solutions support Integrated Neighbourhood Teams, making it easier for healthcare professionals to collaborate and share information. By connecting interoperable electronic record systems across primary care, pharmacies, and hospitals, we help streamline workflows and reduce administrative burdens. This allows clinicians to focus more on patient care. With better use of data and digital tools, we’re also helping to tackle health inequalities and support a more proactive, preventative approach – empowering patients and making them true stakeholders in their health and care. We’re supporting care closer to home with our market-leading EMIS Web clinical system, and our EMIS-X Mobile solution for care teams on the go.

Click here for EMIS-X Mobile

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Cutting hospital referrals by 50% for patients with diabetes in Liverpool Leveraging our EMIS Web clinical system, the Liverpool Diabetes Partnership (LDP) has transformed diabetes care, cutting hospital referrals by 50% and reducing waiting times. Patients are now seen within a week of referral, thanks to better collaboration across primary, secondary, and acute care through shared patient records. Safer, more efficient, joined-up care Diabetes care often requires the expertise of multiple specialists, making coordination critical. With EMIS Web, LDP has streamlined collaboration and enabled more informed decision-making. “Problem-solving becomes easier because you can see everything, and clinicians don’t have to repeat details,” says Collette Kelly, Diabetes Specialist Nurse at LDP. By providing instant access to up-to-date patient records, clinicians can reduce duplication, improve efficiency, and strengthen their working relationships, supporting more effective teamwork and better patient care.

More choice and better outcomes for patients Remote access allows the team to provide safe, efficient care at patients’ homes. “People are being seen in the right place, at the right time, by the right person,” says Jan Fennell-Rutherford, Operations Manager. With improved capacity management, LDP offers patients more flexibility in choosing where and when to receive care. “We can book patients into any clinic they wish,” explains Collette. “If they’d rather a clinic closer to work, closer to home, an evening session.” Faster, safer, more effective care These improvements aren’t just benefitting those who already have diabetes. By leveraging data, the team are identifying at-risk patients and making targeted interventions, supporting better health outcomes across Merseyside. This approach has delivered tangible results: hospital referrals have dropped by 50%, and waiting times have been reduced. “It’s improved secondary care’s capacity to see complex patients,” said Jan, with Collette adding, “If you get a referral today, you can be seen next week by a consultant.” Shorter wait times have also reduced complications, enhancing both patient experience and outcomes.

Click here for EMIS Web

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Using data, technology, and our expertise in healthcare transformation, we’re helping the NHS shift from treating illness to preventing it. Our advanced analytics provide a comprehensive view of populations by linking clinical, social, and environmental data to identify at-risk groups, design effective care models, develop population-based payment strategies, and measure the impact of interventions. Our expert teams work with local areas to develop patient pathways and help redesign services for proactive care, using data to track the impact. This enables earlier interventions, smarter resource allocation, and more proactive care. With deep experience in healthcare transformation, we support organisations in redesigning services to focus on prevention, tackle health inequalities, and improve long-term patient outcomes. The community pharmacy industry is playing an increasing role in the NHS’s programme of work to improve access to primary care, a vital cornerstone of the NHS’s modernisation strategy. We’re supporting community pharmacists in efficiently delivering a wider range of services to patients, increasing capacity in primary care and improving treatment times, key for prevention. From sickness to prevention

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Proactive interventions in Lincolnshire reduce emergency admissions by 58%

To address this, Lincolnshire introduced two dedicated HIU leads to provide non clinical, personalised support. By engaging patients in their preferred settings, the team uncovered the root causes of frequent A&E visits and connected them to relevant resources. Working with voluntary organisations, social prescribers, and local councils, the HIU team developed tailored care plans, helping individuals build resilience and access An evaluation showed that investing £80,000 annually in 2 link workers delivered a 3:1 return on investment within 6 months, preventing £230,000 in emergency admissions. This led to a 58% reduction in admissions and a 41% drop in A&E attendance. This success was made possible by Lincolnshire’s linked data model, which enabled system-wide impact measurement. By shifting to proactive care, Lincolnshire ICS is using data to identify at-risk patients, empowering GPs and community teams to intervene earlier, prevent illness, and reduce hospital admissions. community support. Measurable impact

Through a strategic partnership with Optum, Lincolnshire Integrated Care Board (ICB) created a robust Population Health Management (PHM) infrastructure to improve decision-making, resource allocation, and intervention impact measurement. A few years on, Lincolnshire now has a person-level linked dataset covering 100% of the population, enabling them to track patient journeys, monitor health outcomes, and analyse social determinants like housing instability and isolation. Using advanced analytics, they can identify health inequalities and proactively support those most at risk. Matt Gaunt, Deputy Chief Executive and Director of Finance at Lincolnshire ICB, highlights the impact: “It’s already clear that having a fully costed, linked data model has been transformative for Lincolnshire, helping us shift resources toward proactive and preventative interventions and challenging everyone to think, act, and work differently.” Reducing emergency care use with proactive, personalised care One early initiative targeted high A&E attendance. The High Intensity Use (HIU) programme identified frequent adult visitors to A&E, many of whom faced non medical challenges like loneliness, poor housing, or financial struggles.

Click here for PHM Pathfinder Analytics

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We’re working with the life sciences industry, pharmaceutical organisations, academia, and the NHS to improve health through research, innovation, and better patient care. We support the integration of research within the NHS, helping to find better ways to prevent, diagnose, and treat illnesses. By embedding clinical research into primary care clinical systems, we make it easier for patients and clinicians to participate in and benefit from research. Our technology streamlines trial recruitment and leverages routinely collected data to support ethical research and the adoption of new treatments. As we support innovation in healthcare, we only collaborate where it enhances clinical safety and improves patient outcomes —ensuring research benefits everyone. Delivering the UK life sciences vision

Click here to find out more

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Technology helps NIHR boost clinical trial recruitment in GP practices Clinical trials are essential for medical progress, but many struggle to recruit enough participants. As custodians of extensive, cradle-to-grave patient data, primary care teams have the potential to transform clinical trial recruitment, supporting research that’s more inclusive and representative of our population. Recruit, our award-winning clinical trial recruitment tool, has helped the National Institute for Health and Care Research (NIHR) invite over 560,000 patients to take part in research via local GP practices. Increasing patient participation As part of the NIHR’s Research Delivery Network (RDN), Regional Research Delivery Networks (RRDNs) in Greater Manchester and the West Midlands used Recruit to support their trial recruitment. Integrated with our EMIS-X clinical system, Recruit allows practices to quickly identify and invite patients to trials in just a few clicks, without adding to their workload. In just 6 months, 4 studies saw over 560,000 invitations sent to potentially eligible patients. In a 2024 report, Newmarket Strategy found that 2 in 3 healthcare professionals are more likely to engage in research when it fits within their existing systems.

This insight was evident in Greater Manchester, which saw a 21% increase in patient invitations from practices using Recruit. Improving access for all patients Greater Manchester and the West Midlands RRDNs have also been able to use Recruit as a mechanism to tackle health inequalities, enabling practices serving underrepresented communities to more easily offer research opportunities to their patients. Supporting GP involvement Recruit not only simplifies participation but also allows practices to receive payments for research activities, aligning with NIHR’s primary care strategy. Paula Lock, Business Manager at the Brooke Surgery, Hyde said: “Recruit was a fantastic starting point for our journey into clinical trials. Having research data and searches readily available within our clinical systems made a significant difference.” By making research a seamless part of primary care, Recruit is helping the NHS, NIHR, and GP practices drive vital studies that improve patient care and the future of healthcare.

Click here for Recruit

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About us

Our sustainability strategy Sustainability is embedded in our operations and intrinsically linked by a common mission to help people live healthier lives and help to make the health system work better for everyone. Our ambition Our vision for sustainability at Optum is to improve lives both now and in the future, by helping build a modern, high-performing health system. We are committed to the continued evolution of our strategy to support this, through increasing understanding, challenging our own approach and continually striving for development by setting robust commitments and targets. One of these targets is to achieve net zero emissions by 2040. We’ve also committed to specific of the United Nations Sustainable Development Goals (UNSDGs).

Our people and culture We’re committed to creating a supportive, inclusive environment where everybody can thrive, both doing and being their best. Committed to living our values Our mission is inextricably linked to our vision for sustainability. Creating technology that makes a noticeable difference to front-line healthcare and the lives of people across the UK is an inherently motivating theme that runs throughout our culture.

Integrity

Compassion

Inclusion

Relationships

Innovation

Performance

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Get in touch

If you’d like to find out more about how our products can support you, speak with your local account director today, or get in touch at:

uk.info@optum.com

optum.co.uk/tech-enabled-services

© Optum 2025. All rights reserved. Egton Medical Information Systems Ltd (t/a Optum) is a company registered in England and Wales. Registered number: 02117205. Registered office: Fulford Grange, Micklefield Lane, Rawdon, Leeds, LS19 6BA. www.optum.co.uk/tech-enabled-services