Inform

Inform Life sciences

Provide information at the point of care with our leading healthcare technology.

Introducing Optum

At Optum, our mission is clear: helping people live healthier lives and helping make the health and care system work better for everyone. Bringing together advanced data and technology capabilities, deep clinical and industry expertise, along with our cross-industry relationships, we’re helping our customers tackle healthcare’s biggest challenges. We enable clinicians to operate at the highest level of their expertise by reducing administrative burdens, streamlining workflows, and providing intelligent decision support. We’re supporting the delivery of care through great technology, enabling neighbourhood working and the shift to prevention, optimising medicines, and driving equitable and ethical clinical research.

#1 clinical system supplier in:

Primary care used by 4,600+ GP practices*.

Community pharmacy used by 5,800+ pharmacies*.

A&E acute care used by 30 trusts*.

#2 clinical system supplier in:

Community care used by 37 trusts*.

Acute hospital pharmacy used by 63 hospital pharmacies*.

*Source: Optum

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Medicines are a vital part of healthcare, helping patients manage, treat, and cure a wide range of conditions. Ensuring medications are taken correctly and safely is crucial for achieving the best outcomes and reducing pressure on the NHS. We know that reaching healthcare professionals and patients with the right information at the right time can improve understanding of medicines and promote best practice. With our Inform solution, you can tap into our market leading technology to provide clinically relevant information at the point of care, while also giving patients the support they need to manage their conditions. Together, we can deliver trusted clinical information to healthcare professionals when they need it and empower patients to manage their own health. Delivering information at the right time, in the right place

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Inform Deliver information at the point of care through our market leading technology.

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EMIS Web Reach GPs with information at the point of care within their clinical system

ProScript Connect Surface information to pharmacists and patients at the point of dispensing

PharmOutcomes Surface information to pharmacists and capture patient feedback at the point of dispensing

Patient Reach patients with tailored information relating to their medications or conditions

Patient Surface clinical content to patients via our market leading website and app

FourteenFish Design educational content for an engaged audience of healthcare professionals

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EMIS Web

Reach GPs and primary care clinicians with information at the point of care As the most widely used clinical system for primary care in the UK, EMIS Web is at the fingertips of 58% of GPs on a daily basis, supporting the day-to-day needs of practice teams. Created by clinicians, for clinicians, over 4,600 GP surgeries across the nation rely on our software to help run their practice efficiently.​

#1

3,800

237k

clinical system for primary care*

GP practice customers in England*

individual active users in England*

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*Source: Optum

Sophisticated inbuilt clinical decision support in EMIS Web helps GPs to make informed decisions for their patients. Features such as alerts, resources, and prompts are designed to deliver high clinical value, providing important information and reducing safety risks to improve patient outcomes.

Collaborate with us to add clinical resources supported by the relevant guidance into our EMIS Web software. Searches, alerts, prompts, guidance or templates can be surfaced to our GP audience to support decision making or data capture at the point of care.

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ProScript Connect

Surface information to pharmacists and patients at the point of dispensing Our Patient Medication Record (PMR) software ProScript Connect is the leading pharmacy service solution in the UK, used by over 5,800 pharmacies. Our technology supports pharmacy teams to deliver exceptional patient care while seamlessly managing the day-to-day needs of their business.

#1

5,800

260m

community pharmacy PMR software*

community pharmacy customers in the UK*

prescriptions dispensed annually*

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*Source: Optum

Using alerts within the ProScript Connect solution can enable you to reach pharmacists at the point of dispensing, providing additional information to support improved patient outcomes. This information can support dispensing pharmacists to make informed decisions for their patients, and patient facing alerts can be printed to provide additional support, with the option to include a QR code directing them to further resources.

We’ll be able to share with you the representative statistics from our pharmacies, including how many times an alert has been viewed or printed, so that you can measure the impact of your campaign.

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PharmOutcomes

Surface information to pharmacists and capture patient feedback at the point of dispensing PharmOutcomes is a flexible, secure web-based service management tool that supports data entry for pharmacists when delivering locally and nationally commissioned services such as flu vaccines or minor illness consultations. Known also as Outcomes4Health, this tool was the solution of choice in primary care and mass vaccination centres for recording COVID-19 vaccinations.

90%

130m

380k

of pharmacies in England use PharmOutcomes*

COVID-19 vaccines recorded to date*

individual active users*

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*Source: Optum

Working together we can create bespoke templates and questionnaires which allow pharmacists to capture information from patients during service delivery. We’ll report on this anonymised data, enabling you to assess adherence preferences and medication usage to build understanding and improve patient outcomes.

Reach patients with tailored information relating to their medications or conditions With over 18 million registered users, Patient Access is the leading independent patient services app in the UK. Providing a digital front door for patients into healthcare services this platform can be accessed via app or web, allowing patients to book appointments, order repeat prescriptions and discover local health services. Patient

#1

18m

1.9m

independent patient services app in the UK*

registered users of Patient Access*

opted-in users of Medications Assistant*

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*Source: Optum

By connecting their Patient Access account with their electronic health record (EHR), patients can opt-in to our Medications Assistant functionality, designed to support improved outcomes through better support and education. Over 1.9 million patients already use Medications Assistant, receiving personalised information and guidance based on their medications and health conditions. Collaborate with us to reach groups of patients with specific conditions who are actively engaged in their healthcare, helping to improve medication compliance and adherence. We’ll provide reports showing your audience size, the number of emails or notifications sent and delivered, and your open and click through rates. We can also work together on health awareness campaigns to educate patients about specific conditions, prevention, or treatment options.

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Under our Patient brand, we’re also equipping the UK public with a wealth of patient centric medical and wellbeing information to manage their own healthcare needs via our patient.info website. This online platform provides a huge range of resources to empower patients to manage their health, including symptom checkers, healthy living articles, support forums, videos and quizzes. Patient Surface clinical content to patients via our market leading website and app

700+

380

Patient Information Leaflets, reviewed or written annually*

website features, reviewed or written annually*

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*Source: Optum

support health outcomes. We’ll provide reporting on page views and click through rates, as well as detailed stats on any information leaflets such as the number of times they have been searched for, read, printed and emailed.

Hosted via patient.info and integrated with our EMIS Web and ProScript Connect clinical systems, we also offer Patient Information Leaflets (PILs). These leaflets provide up to date, accurate information about a condition or a medicine, authored by written and peer reviewed by GPs/ pharmacists that can be easily printed or emailed to patients. Similarly, we offer Professional Leaflets aimed at clinicians to support care delivery, written by doctors and aligned with national guidance. Collaborate with us to place sponsored articles, editorials and videos, as well as clinically authored information leaflets to

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Under our FourteenFish brand we provide healthcare professionals with a learning platform and appraisal toolkit used by over 150,000 registered users. As the market leader within the healthcare industry, FourteenFish specialises in supporting GPs and other healthcare professionals with their continuing professional development and industry learning and is the preferred appraisal toolkit partner for the Royal College of GPs (RCGP) as well as delivering the RCGP portfolio for trainee GPs. FourteenFish Design educational content for an engaged audience of healthcare professionals

150k

85k

registered users*

users engaged in the last three months*

*Source: Optum

The FourteenFish Clinical Library features an extensive collection of over 100 learning modules, each consisting of 10–20-minute videos covering a wide array of clinical topics. Working with us, your organisation can leverage this platform to create custom learning content for healthcare professionals, including video modules, discussion forums, module’s performance, including analytics on access frequency, completion rates, average viewing time, user responses to knowledge based questions, and valuable feedback. We’ll also share your learning with our user base to drive more traffic to your content and increase engagement. knowledge tests, and CPD learning. We’ll provide detailed reports on your

Inform in action ProScript Connect

Partnering with a global pharmaceutical company, we introduced a direct to patients campaign, initiated when one of their medications was dispensed in pharmacy. At this point, an alert was surfaced to the pharmacist within their ProScript Connect system, linking them to a resource that could be printed and handed to the patient. This included a QR code which allowed the patient to easily navigate to the organisation’s website for further guidance on their medication, with the aim of improving adherence and patient outcomes.

Over the 15 months we ran this campaign, we had approximately 700,000 alerts viewed within the system. This equated to 50% of all website traffic for the company during the campaign period.

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Patient Access Medications Assistant

Delivering an unsponsored menopause campaign via our Medications Assistant functionality within Patient Access, we aimed to raise awareness and support those on hormone replacement therapy (HRT). Across a 12-month period, we delivered a monthly article through our platform to those patients whose electronic health record (EHR) showed they were prescribed HRT.

Within the first month, we recorded over 100,000 opened emails, equating to 71% engagement from our target audience. Across the year, we recorded an average open rate of 57% for all articles in the campaign.

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Take a look at how the products within our Inform solution, alongside our Pathway solution for proactive care, can support you throughout the patient journey. Patient journey

Screening Patient contact

Treatment initiated

Initial treatment

Patient recalled

Continued care

Pathway

EMIS Web

[Managed through screening programmes implemented by NHS]

Patient

ProScript Connect

PharmOurcomes

FourteenFish

Get in touch

If you’d like to find out more about how we can support you, speak with your local account director today, or get in touch at:

E-mail

Website

www.optum.co.uk/tech-enabled-services Egton Medical Information Systems Ltd (t/a Optum) is a company registered in England and Wales. Registered number: 02117205. Registered office: Fulford Grange, Micklefield Lane, Rawdon, Leeds, LS19 6BA.

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