Inform Patient

Medication adherence ​Direct-to-patient communication about medication adherence is vital for improving health outcomes as it empowers patients to take control of their health. By providing clear and personalised information, pharmaceutical organisations can address misunderstandings about treatment plans and emphasise the importance of adherence, therefore reducing the risk of complications. Direct communication also helps build trust, encourages patient engagement, and promotes shared decision-making. Using digital tools such as apps and text reminders can enhance adherence by offering convenient and real-time support. Overall, effective direct communication leads to better-managed chronic conditions, improved patient satisfaction, and reduced healthcare costs, ultimately enhancing overall population health. Delivering information at the right time, in the right place​ Ensuring that medications are taken correctly and safely is essential to ensuring optimal outcomes and minimising undue pressure on our NHS. By reaching patients at the right point in time with the right information, we can improve education around medicines and promote best practice.

How can you help?​ A recent report by the Association of the British Pharmaceutical Industry (ABPI) highlights the key role pharmaceutical companies play beyond that of developing medicine. The report emphasises that pharmaceutical companies are “experts with regards to the quality, safety, and efficacy profiles” of their medicines and, accordingly, should provide sufficient resources to guide prescribers through this challenging landscape*. *Association of the British Pharmaceutical Industry. No more, no less: A guide to the appropriate prescribing of medicines. As well as supporting prescribers, it is important to educate patients. With your expertise in quality and safety, you are are well-positioned to assist patients in enhancing their medication adherence. Through Patient.info and our Patient Access app, we can help you to communicate directly to patients, with supporting content to manage their own conditions.

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