Inform Patient

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Connecting you directly with your target audience through our market-leading technology, Patient

Patient | Patient Access

Introducing EMIS As the UK leader in connected healthcare software and systems, our technology is at the fingertips of clinicians in all major healthcare settings on a daily basis. With over 35 years of experience delivering digital solutions to healthcare organisations and patients, we’re passionate about supporting the health and wellbeing of our population through innovative technology. Work with us to unlock the potential of healthcare data, and drive positive change at scale and pace.

#1 in primary care with 58% market share, used by over 4,600 GP practices.

#1 in community pharmacy with 44% market share, used by over 5,800 pharmacies.

#1 independent patient services app with 17 million registered users of Patient Access.

#1 in A&E acute care with 20% market share, used by 30 trusts.

#2 in community care with 19% market share, used by 37 trusts.

#2 in acute hospital pharmacy with 34% market share, used by 63 hospital pharmacies.

Connect with healthcare professionals and patients through our market leading technology to enhance care and improve outcomes.

As part of our Inform solution, we’re supporting you to surface content to patients through our market-leading website and app.

Medication adherence Direct-to-patient communication about medication adherence is vital for improving health outcomes as it empowers patients to take control of their health. By providing clear and personalised information, pharmaceutical organisations can address misunderstandings about treatment plans and emphasise the importance of adherence, therefore reducing the risk of complications. Direct communication also helps build trust, encourages patient engagement, and promotes shared decision-making. Using digital tools such as apps and text reminders can enhance adherence by offering convenient and real-time support. Overall, effective direct communication leads to better-managed chronic conditions, improved patient satisfaction, and reduced healthcare costs, ultimately enhancing overall population health. Delivering information at the right time, in the right place Ensuring that medications are taken correctly and safely is essential to ensuring optimal outcomes and minimising undue pressure on our NHS. By reaching patients at the right point in time with the right information, we can improve education around medicines and promote best practice.

How can you help? A recent report by the Association of the British Pharmaceutical Industry (ABPI) highlights the key role pharmaceutical companies play beyond that of developing medicine. The report emphasises that pharmaceutical companies are “experts with regards to the quality, safety, and efficacy profiles” of their medicines and, accordingly, should provide sufficient resources to guide prescribers through this challenging landscape*. *Association of the British Pharmaceutical Industry. No more, no less: A guide to the appropriate prescribing of medicines. As well as supporting prescribers, it is important to educate patients. With your expertise in quality and safety, you are are well-positioned to assist patients in enhancing their medication adherence. Through Patient.info and our Patient Access app, we can help you to communicate directly to patients, with supporting content to manage their own conditions.

Hosted via Patient.info and integrated with our EMIS Web and ProScript Connect clinical systems, we offer Patient Information Leaflets (PILs). These leaflets provide up to date, accurate information about a condition or a medicine, written and peer reviewed by GPs/pharmacists that can be easily printed or emailed to patients. Similarly, we offer Professional Leaflets aimed at clinicians to support care delivery, written by doctors and aligned with national guidance. Partnering with us on our Patient platform can enable you to place sponsored articles, editorials and videos, as well as working with our expert team of clinicians to provide informative content on medicines you offer. We’ll provide reporting on page views and click through rates, as well as detailed stats on any information leaflets such as the number of times they have been searched for, read, printed and emailed.

Surface clinical content to patients via our market leading website and app Under our Patient brand, we’re also equipping the UK public with a wealth of patient-centric medical and wellbeing information to manage their own healthcare needs via our Patient.info website. This online platform provides a huge range of resources to empower patients to manage their health, including symptom checkers, healthy living articles, support forums, videos and quizzes.

1200 Patient Information Leaflets*

1800 features and resources*

*reviewed or written annually

By connecting their Patient Access account with their electronic health record (EHR), patients can opt-in to our Medications Assistant functionality, designed to support improved outcomes through better support and education. Medications Assistant is already used by over 1.9 million patients, providing tailored information and guidance based on their medications and health conditions. Partnering with us can enable you to reach cohorts of patients with specific medical conditions who are actively engaged with their healthcare to improve compliance and adherence to medications. We’ll provide you with reporting to outline your audience cohort size, the number of emails or notifications sent and delivered, and your open and click through rates. We can also collaborate on health awareness campaigns to educate patients about specific health conditions, preventive measures, or treatment options.

Reach patients with tailored information relating to their medications or conditions With over 18 million registered users, Patient Access is the leading independent patient services app in the UK. Providing a digital front door for patients into healthcare services this platform can be accessed via app or web, allowing patients to book appointments, order repeat prescriptions and discover local health services.

18m 1.9m

New reporting enables you to review numbers of patients taking particular medications or diagnosed with certain conditions.

independent patient services app in the UK

registered users of Patient Access

opted-in users of Medications Assistant

Inform in action Patient Access Medications Assistant

Delivering an unsponsored menopause campaign via our Medications Assistant functionality within Patient Access, we aimed to raise awareness and support for those on hormone replacement therapy (HRT). Across a 12-month period, we delivered a monthly article through our platform to those patients who had enabled information via Medications Assistant, and whose Electronic Health Record (EHR) showed they were prescribed HRT.

Within the first month, we recorded over 100,000 opened emails, equating to 71% engagement from our target audience. Across the year, we recorded an average open rate of 57% for all articles in the campaign.

Why choose us?

Medicines are essential to healthcare, providing patients with the means to manage, treat and cure a range of ailments. As a healthcare professional, I believe that it is essential that the correct guidance and support is provided from pharmaceutical companies in order to ensure that medications are taken correctly and safely as well as ensuring optimal outcomes and minimising undue pressure on our NHS.”

Emma Beards, solutions specialist at EMIS and former locum community pharmacy manager

Understand patient behaviour, use metrics to make informed decisions

Direct access to an engaged audience through our trusted platform

Educate patients, create bespoke content to support their health

Our pharma partners value the powerful metrics we deliver on a regular basis during live campaigns, showcasing strong patient engagement through communications delivered via the Patient Access app.

Get in touch

Email: Research@emisgroupplc.com

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