Navigating flu Flipbook

The challenge

The programme’s first winter is expected to bring an influx of patients seeking treatment for sore throats and other seasonal conditions. Pharmacists now face the added challenge of screening walk-in patients to determine if they meet the gateway criteria for Pharmacy First - a process that requires time and careful assessment - alongside catering to the demand for flu vaccinations. Whilst it’s an exciting time for pharmacy it’s also challenging as community pharmacies must manage increased patient volumes without proportionate increases in support or funding. To help alleviate this pressure, pharmacies will need to embrace technology to streamline clinical workflows during flu season.

From Sima Jassal, Clinical Director, EMIS Community pharmacies in England are facing a range of challenges as they adapt to an increasingly complex healthcare environment. Whilst the introduction of clinical services is beneficial for both the sector and patients, pharmacists continue to manage growing prescription volumes driven by an ageing population and a rise in chronic conditions, further compounded by pharmacy closures.

We’ve heard success stories with Pharmacy First, however it’s clear that the service is still in its infancy. Although it’s helped save GP appointments and in some cases allowed patients to be treated sooner, the number of referrals from GPs remains inconsistent. This only adds additional pressure on the sector as it strives to meet the growing clinical service targets for Pharmacy First.

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